Do you think value networks or the external value chain is a more useful model for defining

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Do you think value networks or the external value chain is a more useful model for defining digital marketing strategy?

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Digital Marketing Excellence

ISBN: 9781138191709

5th Edition

Authors: Dave Chaffey, PR Smith

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Question Posted: Feb 06, 2024 02:00 PM

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Do you think value networks or the external value chain is a more useful model for defining

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Both value networks and external value chains have their unique advantages and role to play in defining a digital marketing strategy A value network r...View the full answer

Digital Marketing Excellence

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