Explain the relevance of the prosumer concept to the modern marketer.

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Digital Marketing Excellence

ISBN: 9781138191709

5th Edition

Authors: Dave Chaffey, PR Smith

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Question Posted: Feb 06, 2024 02:00 PM

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Explain the relevance of the prosumer concept to the modern marketer.

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A prosumer is a combination of the terms producer and consumer This is a concept where consumers are also involved in the production process of the go...View the full answer

Digital Marketing Excellence

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