Explain how new opportunities may be seen by defining a firm's markets more precisely. Illus- trate for
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Explain how new opportunities may be seen by defining a firm's markets more precisely. Illus- trate for a situation where you feel there is an opportunity-namely, an unsatisfied market segment-even if it is not very large.
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Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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