Explain the differences between the total profit approach and the return-on-investment ap- proach to evaluating alternative plans.

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Explain the differences between the total profit approach and the return-on-investment ap- proach to evaluating alternative plans.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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