Explain the major differences among the four basic types of opportunities discussed in the text and cite
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Explain the major differences among the four basic types of opportunities discussed in the text and cite examples for two of these types of op- portunities.
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Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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