Explain the present legal status of exclusive dis- tribution. Describe a situation where exclusive distribution is almost
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Explain the present legal status of exclusive dis- tribution. Describe a situation where exclusive distribution is almost sure to be legal. Describe the nature and size of competitors and the in- dustry, as well as the nature of the exclusive arrangement. Would this exclusive arrangement be of any value to the producer or middleman?
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Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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