Explain why segmentation efforts based on at- tempts to divide the mass market using a few demographic
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Explain why segmentation efforts based on at- tempts to divide the mass market using a few demographic dimensions may be very disap- pointing.
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Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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