How can focus groups and interviews be used to assess website effectiveness?

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Digital Marketing

ISBN: 9781292077611

6th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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Question Posted: Feb 03, 2024 12:01 PM

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How can focus groups and interviews be used to assess website effectiveness?

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Focus groups and interviews can be utilized in several ways to assess the effectiveness of a website Both of these qualitative research methods give a...View the full answer

Digital Marketing

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