identify the major trends in the firms natural and technological environments pg101 explain the key changes

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identify the major trends in the firm’s natural and technological environments pg101

‑ explain the key changes in the political and cultural environments pg101


‑ discuss how companies can react to the marketing environment pg101




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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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