identify the major trends in the firms natural and technological environments pg101 explain the key changes
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identify the major trends in the firm’s natural and technological environments pg101
‑ explain the key changes in the political and cultural environments pg101
‑ discuss how companies can react to the marketing environment pg101
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Digital Marketing, Strategy Implementation And Practice
ISBN: 9780273746102
5th Edition
Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer
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