Most companies collect data about digital marketing activities, but few derive much value from it. Discuss possible

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‘Most companies collect data about digital marketing activities, but few derive much value from it’. Discuss possible reasons for this assertion.

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Digital Marketing

ISBN: 9781292077611

6th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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Question Posted: Feb 03, 2024 12:01 PM

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Most companies collect data about digital marketing activities, but few derive much value from it. Discuss possible

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There could be several reasons why companies may not derive much value from the data they collect about their digital marketing activities 1 Lack of P...View the full answer

Digital Marketing

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