Most sales forecasting is subject to some error (perhaps 5 to 10 percent). Should we then expect

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Most sales forecasting is subject to some error (perhaps 5 to 10 percent). Should we then expect variations in sales performance of 5 to 10 percent above or below quota? If so, how should we treat such variations in evaluating performance?p=o8

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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Question Posted: Oct 15, 2024 07:01 AM

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Most sales forecasting is subject to some error (perhaps 5 to 10 percent). Should we then expect

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Basic Marketing A Global-Managerial Approach

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