Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform. Supply chains

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➤ Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform.

Supply chains and the value delivery network

(pp. 340–341) pg99 The nature and importance of marketing channels

(pp. 341–345) pg99

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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Question Posted: Oct 23, 2024 06:02 AM

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Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform. Supply chains

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Digital Marketing, Strategy Implementation And Practice

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