Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform. Supply chains
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➤ Objective 1 Explain why companies use marketing channels and discuss the functions these channels perform.
Supply chains and the value delivery network
(pp. 340–341) pg101 The nature and importance of marketing channels
(pp. 341–345) pg101
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Related Book For 
Digital Marketing, Strategy Implementation And Practice
ISBN: 9780273746102
5th Edition
Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer
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