Objective 2 Explain how companies find a set of prices that maximises the profits from the total

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Objective 2 Explain how companies find a set of prices that maximises the profits from the total product mix.

Product mix pricing strategies (pp. 315–317) pg99•

Objective 3 Discuss how companies adjust their prices to take into account different types of customers and situations. pg99 Price adjustment strategies (pp. 318–324) pg99

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Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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Objective 2 Explain how companies find a set of prices that maximises the profits from the total

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