Objective 3 Identify the major channel alternatives open to a company. Channel design decisions (pp. 351356) pg99

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➤ Objective 3 Identify the major channel alternatives open to a company.

Channel design decisions (pp. 351–356) pg99

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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