Objective 4 Explain how companies select, motivate and evaluate channel members. Channel management decisions (pp. 356357) pg102

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➤ Objective 4 Explain how companies select, motivate and evaluate channel members.

Channel management decisions (pp. 356–357) pg102 Public policy and distribution decisions (pp. 357–358)

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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