On the basis of the data and analysis presented in Chapters 6 and 7, what kind of buying be- havior would you expect to find for the follow- ing products:

(a) a haircut,

(b) a dishwasher detergent,

(c) a printer for a personal computer,

(d) a tennis racket,

(e) a dress belt,

(f) a tele- phone answering machine, (g) life insurance. (h) an ice cream cone (i) a new checking ac- count? Set up a chart for your answer with prod- ucts along the left-hand margin as the row head- ings and the following factors as headings for the columns:

(a) how consumers would shop for these products,

(b) how far they would go,

(c) whether they would buy by brand,

(d) whether they would compare with other products, and

(e) any other factors they should consider. Insert short answers-words or phrases are satis- factory-in the various boxes. Be prepared to discuss how the answers you put in the chart would affect each product's marketing mix.