Outline approaches to make the business case for investment in digital marketing.

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Digital Marketing Excellence

ISBN: 9781138191709

5th Edition

Authors: Dave Chaffey, PR Smith

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Question Posted: Feb 06, 2024 02:00 PM

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Outline approaches to make the business case for investment in digital marketing.

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1 Demonstrating Marketing Potential The first approach towards making a business case for investment in digital marketing involves demonstrating its r...View the full answer

Digital Marketing Excellence

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