Q1 Do you have unified tracking across all media? What high-level reporting do you have that enables
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Q1 Do you have unified tracking across all media?
What high-level reporting do you have that enables you to compare cost (CPA), value (ROI, ROAS or LTV) and conversion across all media ?
What granularity do you have, i.e. how far can you break down by:
o Media, by referrer type o Category or product(s) initially purchased o Customer type (e.g. size of business/consumer,value or purchase activity over different time periods on lifecycle stages)
o Paid and natural search keyphrases – can these be tracked down to campaign, ad group and triggering keyword level in each search network and can these be compared to actual search terms entered by visitors?
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Related Book For
Emarketing Excellence Planning And Optimising Your Digital Marketing
ISBN: 978-0750689458
3rd Edition
Authors: Pr Smith ,Dave Chaffey
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