Q2 How do you attribute sale to referring media? Do you use: Last referrer ? First referrer?
Question:
Q2 How do you attribute sale to referring media?
Do you use:
Last referrer ?
First referrer?
Weighted mix between the two – especially paid search?
Have you successfully removed duplication through using common tagging codes?
Do you analyze the halo effect of combined media/channel impressions?
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Related Book For 
Emarketing Excellence Planning And Optimising Your Digital Marketing
ISBN: 978-0750689458
3rd Edition
Authors: Pr Smith ,Dave Chaffey
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