Review the extended marketing mix (7Ps) and for each element of the mix identify an important change

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Review the extended marketing mix (7Ps) and for each element of the mix identify an important change in the digital context.

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Digital Marketing Strategy Implementation And Practice

ISBN: 247145

8th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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Question Posted: Feb 16, 2024 01:24 PM

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Review the extended marketing mix (7Ps) and for each element of the mix identify an important change

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1 Product In the digital context the product element of the marketing mix has seen changes in terms of customization and personalization With the rise ...View the full answer

Digital Marketing Strategy Implementation And Practice

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