Select an organisation from one of the following sectors:

 scheduled airline

 tour operation

 accommodation

 restaurants and catering

 arts

 visitor attractions.

Evaluate the current marketing situation of your chosen organisation.

You should then suggest what you consider to be, the three most appropriate methods by which this particular organisation might attempt to enhance its market position. You must justify your decision to select these three approaches, rather than any of the other which are outlined in Chapter 26.