Summarize online applications of advertising, PR, direct selling and word-of-mouth promotional mix tools.

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Digital Marketing Excellence

ISBN: 9781138191709

5th Edition

Authors: Dave Chaffey, PR Smith

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Question Posted: Feb 06, 2024 02:00 PM

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Summarize online applications of advertising, PR, direct selling and word-of-mouth promotional mix tools.

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Online applications of different promotional mix tools have significantly evolved in the digital age providing businesses more channels to create awar...View the full answer

Digital Marketing Excellence

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