Think about the impact that e-commerce and more flexible networks of organisations has had on the way
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Think about the impact that e-commerce and more flexible networks of organisations has had on the way international business is conducted.
• How has it created new complexities in the relationships between organisations or new opportunities in the way they deal with each other?
• Why is this ‘relational capital’ important, and how does it help organisations build competitive advantage?
• What links would you draw between national culture (see Chapter 3) and the importance of relational capital?
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Related Book For
International Human Resource Management
ISBN: 1398603538
5th Edition
Authors: Christopher Brewster; Elizabeth Houldsworth; Paul Sparrow; Guy Vernon
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