The digital environment is disruptive, volatile and highly susceptible to change. Strategy involves long-term planning and future
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The digital environment is disruptive, volatile and highly susceptible to change. Strategy involves long-term planning and future resource allocation. Discuss the conflicts raised by these two statements for a firm planning its future digital strategy.
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Related Book For
Digital Marketing Strategy Implementation And Practice
ISBN: 247145
8th Edition
Authors: Dave Chaffey, Fiona Ellis Chadwick
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