The digital environment is disruptive, volatile and highly susceptible to change. Strategy involves long-term planning and future
Question:
The digital environment is disruptive, volatile and highly susceptible to change. Strategy involves long-term planning and future resource allocation. Discuss the conflicts raised by these two statements for a firm planning its future digital strategy.
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The conflict between the disruptive volatile nature of the digital environment and the need for longterm planning and future resource allocation presents significant challenges for firms planning thei...View the full answer
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Related Book For 
Digital Marketing Strategy Implementation And Practice
ISBN: 9781292241579,9781292241623
7th Edition
Authors: Dave Chaffey , Fiona Ellis-Chadwick
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