The text lists the ways the internet is a direct response medium. List the elements by which

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The text lists the ways the internet is a direct response medium. List the elements by which the internet differs from direct response as a marketing medium.

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Digital Marketing Foundations And Strategy

ISBN: 978-0357720738

5th Edition

Authors: Debra Zahay ,Lauren Labrecque ,Brooke Reavey ,Mary Lou Roberts

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