What kinds of consumer products are the fol- lowing: (a) watches, (b) automobiles, (c) tooth- pastes? Explain

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What kinds of consumer products are the fol- lowing:

(a) watches,

(b) automobiles,

(c) tooth- pastes? Explain your reasoning.

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Basic Marketing A Global-Managerial Approach

ISBN: 9780073324043

11th Edition

Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin

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