What specific kinds of research can VisitScotland use to learn more about its customers preferences and buying

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What specific kinds of research can VisitScotland use to learn more about its customers’

preferences and buying behaviours? Sketch out a brief research plan for VisitScotland’s next project pg99.

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Digital Marketing, Strategy Implementation And Practice

ISBN: 9780273746102

5th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick, Kevin Johnston, Richard Mayer

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