What steps could Strava take to convert non-users, such as Claires mum, to adopt new technology?

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What steps could Strava take to convert non-users, such as Claire’s mum, to adopt new technology?

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Digital Marketing

ISBN: 9781529742800

2nd Edition

Authors: Annmarie Hanlon

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Question Posted: Oct 21, 2024 02:00 AM

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What steps could Strava take to convert non-users, such as Claires mum, to adopt new technology?
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How might Strava support smaller sports stores that sell running shoes, that are often used as places to try not buy, to encourage digital consumers like Claire to stop showrooming?
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What steps could Strava take to convert non-users, such as Claires mum, to adopt new technology?

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Digital Marketing

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