Why are new ad formats continually being developed? What benefits does this offer the marketer? Do any
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Why are new ad formats continually being developed?
What benefits does this offer the marketer? Do any of the formats presented in this chapter have any potential downsides?
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Digital Marketing Foundations And Strategy
ISBN: 978-0357720738
5th Edition
Authors: Debra Zahay ,Lauren Labrecque ,Brooke Reavey ,Mary Lou Roberts
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