Why are new ad formats continually being developed? What benefits does this offer the marketer? Do any

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Why are new ad formats continually being developed?

What benefits does this offer the marketer? Do any of the formats presented in this chapter have any potential downsides?

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Digital Marketing Foundations And Strategy

ISBN: 978-0357720738

5th Edition

Authors: Debra Zahay ,Lauren Labrecque ,Brooke Reavey ,Mary Lou Roberts

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