Why do you think some managers are resistant to the idea of engaging in SMM? What could

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Why do you think some managers are resistant to the idea of engaging in SMM? What could you do or say to convince your reluctant boss that SMM could be a good idea in a specific business setting?

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Digital Marketing Foundations And Strategy

ISBN: 978-0357720738

5th Edition

Authors: Debra Zahay ,Lauren Labrecque ,Brooke Reavey ,Mary Lou Roberts

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