Why does adoption of the marketing concept encourage a firm to operate more efficiently? Be specific about
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Why does adoption of the marketing concept encourage a firm to operate more efficiently? Be specific about the impact of the marketing con- cept on the various departments of a firm.
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Basic Marketing A Global-Managerial Approach
ISBN: 9780073324043
11th Edition
Authors: E. Jerome McCarthy, William D. Perreault Publisher: Irwin
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