Why is the mobile web a separate entity from the fixed internet? Why is it important that

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Why is the mobile web a separate entity from the fixed internet? Why is it important that marketers track developments in mobile as well as in the internet?

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Digital Marketing Foundations And Strategy

ISBN: 978-0357720738

5th Edition

Authors: Debra Zahay ,Lauren Labrecque ,Brooke Reavey ,Mary Lou Roberts

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