SRI Consulting, through the Business Intelligence Center online, features the Values and Lifestyles Program (V ALS). Many
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SRI Consulting, through the Business Intelligence Center online, features the Values and Lifestyles Program (V ALS). Many marketers who wish to understand the psychographics of both existing and potential customers use this market segmentation program . Companies and advertisers on the Web can use this information to develop their sites. Visit strategicbusinessinsights.com and follow the links to the V ALS questionnaire. Take the survey to determine your type and then read all about your type .
What is your V ALS type? Does it describe you well?
Why or why not? How can marketers use information from the V ALS surveys?
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Aysha Ali
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