You wish to hire Ron to manage your Dallas operations.

The profits from the operations depend partially on how hard Ron works, as follows.

If Ron is lazy, he will surf the Internet all day, and he views this as a zero cost opportunity. However, Ron would view working hard as a “personal cost” valued at $1,000. What fixed percentage of the profits should you offer Ron? Assume Ron cares only about his expected payment less any “personal cost.”