Adam and Catherine are choosing between two ice cream shops, Icy and Frosty, located at either end

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Adam and Catherine are choosing between two ice cream shops, Icy and Frosty, located at either end of a 1-mile-long beach. Adam is standing in front of Icy, while Catherine is standing in front of Frosty. Both Adam and Catherine are each willing to pay, at most, $6 for one ice cream cone. It costs them $1 to walk the 1-mile distance between the shops. Icy is government-run, so the price is fixed at exactly $4/cone and will not change. The shops face costs of $0.25/cone. What price should Frosty charge if it is to maximize its total profits from Adam and Catherine?

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Economics Of Strategy

ISBN: 9781118273630

6th Edition

Authors: David Besanko, David Dranove, Scott Schaefer, Mark Shanley

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