Why does Sutton draw a distinction between endogenous sunk costs such as advertising and other sunk costs
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Why does Sutton draw a distinction between endogenous sunk costs such as advertising and other sunk costs such as capital investments?
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Related Book For
Economics Of Strategy
ISBN: 9781118273630
6th Edition
Authors: David Besanko, David Dranove, Scott Schaefer, Mark Shanley
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