11 Must Watches Shares too volatile? Bonds too boring? Then try an alternative investment – one you can wear on your wrist. The typical return on a watch over five to ten years is roughly 10 per cent. One could do better in an index fund, but what other investment is so wearable?

Source: Fortune, 14 April 2008 a What is the cost of buying a watch?

b What is the opportunity cost of owning a watch?

c Does owning a watch create an economic profit opportunity?