21 a How are Callaway and Nike attempting to maintain economic profit? b Draw a graph to...

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21 a How are Callaway and Nike attempting to maintain economic profit?

b Draw a graph to illustrate the cost curves and revenue curves of Callaway or Nike in the market for golf clubs for women.

c Show on your graph in part

(b) the short-run economic profit. One of the hottest areas of innovation is in clubs for women, who now make up nearly a quarter of the 24 million golfers in the US. Callaway and Nike, two of the leading golf-equipment manufacturers, recently released new clubs designed specifically for women.

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Economics

ISBN: 9781118150122

10th European Edition

Authors: Michael Parkin, Dr Melanie Powell, Prof Kent Matthews

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