25 Lots of Little Screens Inexpensive broadband access has created a generation of television producers for whom

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25 Lots of Little Screens Inexpensive broadband access has created a generation of television producers for whom the Internet is their native medium. As they redirect the focus from TV to computers, mobile phones and iPods, the video market is developing into an open digital network.

Source: The New York Times, 2 December 2007 a How has inexpensive broadband changed the production possibilities of video entertainment and other goods and services?

b Sketch a PPF for video entertainment and other goods and services before broadband.

c Show how the arrival of inexpensive broadband has changed the PPF.

d Sketch a marginal benefit curve for video entertainment.

e Show how the new generation of TV producers for whom the Internet is their native medium might have changed the marginal benefit from video entertainment.

f Explain how the efficient quantity of video entertainment has changed.

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Economics

ISBN: 9781118150122

10th European Edition

Authors: Michael Parkin, Dr Melanie Powell, Prof Kent Matthews

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