◆ Was the price fall caused by a decrease in demand or an increase in supply? Price Collapse Hits Spanish Strawberry Growers The price of strawberries in the EU fell 40 per cent in the first weeks of the 2014 season to €0.30 per kilogram from €0.50 the year before. Warm weather boosted harvests in the EU’s main grower, Spain. In addition, sanctions against Russia closed off Spain’s major export market. As the price fell, Spanish growers faced a difficult year.

Source: Eurofruit, 23 April 2014 Background Information Spain is the world’s second largest producer of strawberries and it sells most of its production inside the EU. Russia was Spain’s largest strawberry export market before the EU imposed trade sanctions against it.