Based on the Managerial Implication, Taking Advantage of Limited Strategic Thinking, can a manager ever go wrong

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Based on the Managerial Implication, “Taking Advantage of Limited Strategic Thinking,” can a manager ever go wrong by assuming that customers are fully rational?

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Managerial Economics and Strategy

ISBN: 978-0134167879

2nd edition

Authors: Jeffrey M. Perloff, James A. Brander

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