The Jam Factory makes boutique jams that it sells in specialty stores in two different cities. In
Question:
a. Create a spreadsheet with columns for Q1, Q2, p1, p2, MR1, MR2, and MC. Put the values 1 to 12 in increments of 1 in the Q1 column and put the same values in the Q2 column. Fill in the appropriate formulas in the other cells, noting that the MC column has the value 6 for each quantity. The Jam Factory price discriminates by charging a different price in each city. Find the profit-maximizing quantities and prices. Verify that the marginal revenues are the same in each city at the profit-maximizing quantities. Determine the firms profit.
b. Add two columns to your spreadsheet showing the price elasticity of demand in each city for each price-quantity combination. Verify that your results are consistent with Equation 10.5.
Equation 10.5
Step by Step Answer:
Managerial Economics and Strategy
ISBN: 978-0134167879
2nd edition
Authors: Jeffrey M. Perloff, James A. Brander