According to the chapter, one way that markets are segmented is on psycho- graphic variables. Explain what

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According to the chapter, one way that markets are segmented is on psycho- graphic variables. Explain what a psychographic variable is, and provide three examples of markets that might be segmented on one or more of these variables.

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Preparing Effective Business Plans An Entrepreneurial Approach

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Authors: Bruce Barringer

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Question Posted: Sep 19, 2024 07:03 PM

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According to the chapter, one way that markets are segmented is on psycho- graphic variables. Explain what

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Preparing Effective Business Plans An Entrepreneurial Approach

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