In a day when companies use Twitter and Facebook to communicate, Teresa Carleo of Plant Fantasies is a throwback—she doesn’t use social media or email. Instead, leaders at Plant Fantasies tailor the communication methods they use to the situation they are in. Not all communication channels are equally suited for each situation. A quick tweet might be a great way to communicate with a landscaper, but a terrible way to reach a new client. 

Discussion Questions:

1. Why would Teresa Carleo and Steve Martucci favor face-to-face communication over email when dealing with customers?

2. Why would Carleo and Martucci prefer to use electronic communication methods for certain types of communication within the company?

3. In the video, Carleo says that she worries that at times she communicates too much. What steps could she take to confirm that her messages are being heard and understood by others?