Lindsey Simpson is the founder of a company that plans to sell a new line of skin care products through high-end boutiques. Because her products will be priced at the high end of the market, Lindsey has decided to try to project an image of sophistication and class in everything she does. As a result, she plans to pay several thousand dollars to have her business plan professionally prepared, and each copy of the plan will be enclosed in a $59.00 leather binder. Do you agree with Lindsey's approach? If not, what advice would you give her?