Melanie Ford has read several books on how to write a business plan. All of the books explained the importance of the management team section, stress- ing the number one thing that investors focus on is the strength of a new venture's management team. Melanie can't figure out why this is true. Recently, she wrote a letter to the editor of Inc. magazine and asked. "Why do in- vestors put so much stock in the portion of a business plan that deals with the strength of the management team? If a startup's product doesn't do well in the marketplace, what's the value of having a top notch management team?" If you were the editor of Inc. how would you reply to Melanie's letter?