Scott and Rebecca Wheeler's youngest daughter. Emily, has struggled with asthma since she was born. In caring for Emily over the years, Rebecca designed and made a variety of cards, posters, notes, and even decorated lunch bags that encouraged Emily, educated her about her condition, and reminded her to take her medicine on time. Scott and Rebecca are in a sup- port group for parents with asthmatic children, and many of the parents have encouraged Rebecca to start a company to make the items she made for Emily available to other parents. Rebecca has decided to go for it and is writ- ing a business plan for the company. One thing she's unsure about is how much of her personal story to include in the plan. Should she talk about how she developed the items for her own daughter. Emily, or should she stick to the facts? If Rebecca asked you for your advice, what would you tell her?