You just reviewed a business plan for a company that will make athletic shoes with rollers on the bottom, which will allow its users to literally skate from place to place as if they were wearing roller skates. One thing you noticed is that the plan didn't include an industry analysis. When you asked Kevin, the author of the plan, why the industry analysis was left out he said. "Are you kidding? My industry is one of the hottest ones in America. Heelys. a company just like ours, has over two million users already. An industry analysis isn't necessary." Do you agree with Kevin? If he said to you. "Okay, persuade me that an industry analysis is necessary." what would you tell him?